Unlayer vs Stripo vs Expressa – Which Leading Email Builder to Choose?

Compare the leading email builders - Unlayer, Strip, and Expressa. Find the best tool for your email marketing needs based on features and pricing.

Unlayer vs Stripo vs Expressa – Which Leading Email Builder to Choose?

Selecting the perfect email template builder for your business can be a challenge, with many factors to weigh. Studies show that 60% of marketers believe personalized, visually appealing email designs are key to increasing engagement

Given the importance of creating emails that resonate with your audience, it’s crucial to choose a platform that aligns with both your creative needs and business goals.

An effective email builder should offer:

  • Ease of use
  • Customizable templates
  • Drag-and-drop functionality
  • Strong integration capabilities
  • Personalization features
  • Robust support options

In this article, we’ll compare three leading email builders - Unlayer, Stripo, and Expressa. By the end, you'll have a clearer understanding of how these tools differ, making it easier to choose the right one for your business needs.

Unlayer, Stripo, and Expressa - Ultimate Feature Comparison

Selecting the right email builder requires evaluating its unique capabilities and ease of use

Below, we compare Unlayer, Stripo, and Expressa across key areas to help you determine which platform offers the most efficient, user-friendly, and scalable solution for your email marketing needs.

Let's dive into the essential differences and what each platform brings to the table.

 
Service Provider Ease of Use Template Options Customization & Design Flexibility Integrations Support Scalability
Unlayer Drag-and-drop simplicity Pre-built, responsive templates Full control over customization Integrates with major platforms (e.g., Mailchimp, HubSpot) Limited support, documentation available Scalable for small to medium businesses
Stripo User-friendly, with guided setup Extensive library of templates Advanced HTML/CSS editing available Native integrations with popular ESPs (e.g., GetResponse, SendGrid) 24/7 support, rich knowledge base Suitable for small businesses to large enterprises
Expressa Intuitive and no-code interface with powerful features for developers who need more control and flexibility Customizable and transactional templates Highly flexible, developer-friendly (APIs) Extensive integrations (e.g., Zapier, Bubble.io) Dedicated support, fast response times Highly scalable for complex business needs

Pricing & Worth for Money

When choosing the right email builder, pricing is a key factor that can greatly influence your decision, impacting your budget and overall business efficiency. 

Below, we’ve compared the pricing structures and value propositions of Unlayer, Stripo, and Expressa to help you identify which platform aligns best with your financial needs while delivering the most value for your investment.

 
Service Provider Pricing Model Free Plan Availability Value Proposition
Unlayer Subscription-based, tiered plans Free tier with basic features Affordable, offering flexible plans for businesses of all sizes, ideal for simplicity and ease of use
Stripo Freemium model, with premium tiers Yes, with limited features Rich feature set, delivering great value at all levels, suitable for small to enterprise-scale businesses
Expressa Custom pricing based on usage No free plan, but trial is available Developer-focused, tailored pricing for advanced customization needs, ideal for API integrations and large-scale solutions

What Kind of Customer Support to Expect?

Reliable customer support is crucial when using any email builder, especially when technical issues arise or you need assistance with integrations. 

Below, we take a look at how Unlayer, Stripo, and Expressa stack up in terms of their support options, availability of dedicated account management, and the overall user experience they provide.

 
Service Provider Support Channels Dedicated Account Management User Experience Customer Service Quality
Unlayer Email, Help Center, Live Chat No Intuitive design, smooth user interface Positive feedback, responsive support
Stripo Email, Live Chat, 24/7 Support Yes Easy onboarding, user-friendly template builder High satisfaction, attentive assistance
Expressa Email, Phone, 24/7 Custom Support Yes Developer-centric, customizable with seamless integrations Dedicated and fast support, highly responsive

Unlayer

Unlayer is known for its simplicity and easy-to-use drag-and-drop editor, making it a popular choice for businesses looking to quickly design email templates without much technical knowledge. If Unlayer doesn’t meet your needs, there are other platforms like Stripo or Expressa to consider.

PROS

  • Simple, intuitive drag-and-drop builder ideal for beginners.
  • Affordable pricing tiers, including a free plan.
  • Strong integration capabilities with platforms like Mailchimp and HubSpot.

CONS

  • Limited advanced design features for users needing more customization.
  • Customer support is not available 24/7.
  • Fewer advanced template options compared to competitors.

Stripo

Stripo is a feature-rich email template builder that offers both simple drag-and-drop editing and more advanced HTML/CSS customization, making it a versatile option for businesses of all sizes. If Stripo doesn’t fulfill your needs, you might want to explore alternatives like Unlayer or Expressa.

PROS

  • Large template library with both visual and code-based editing options.
  • Comprehensive integration with major email service providers (ESPs).
  • Excellent customer support with 24/7 availability.

CONS

  • Free plan has limited features, requiring a paid subscription for full access.
  • The advanced editor can be overwhelming for beginners.
  • Some integrations require extra setup steps.

Expressa

Expressa is a highly flexible and developer-friendly email builder, making it an ideal choice for businesses needing advanced customization and API integrations

PROS

  • Highly customizable with powerful API integrations.
  • Ideal for transactional emails and complex workflows.
  • Dedicated customer support with fast response times.

CONS

  • More suitable for developers, may be too complex for non-technical users.

Unlayer, Stripo, and Expressa - Wrap Up

A thorough look at the key features of email builders led to a comparison of Unlayer, Stripo, and Expressa. The final table below breaks down the key takeaways and ratings, making it easier to see which platform best fits your business needs.

 
Category Unlayer Stripo Expressa
Overall Service Quality ★★★★☆ – Easy-to-use, beginner-friendly ★★★★☆ – Versatile, suitable for all skill levels ★★★★★ – Highly customizable, developer-focused
Template Options ★★★★☆ – Limited but efficient templates ★★★★★ – Extensive library with custom options ★★★★☆ – Flexible transactional templates for tailored use cases
Customization & Design ★★★★☆ – Drag-and-drop, limited advanced features ★★★★☆ – Advanced HTML/CSS editing available ★★★★★ – Full flexibility with developer control
Integrations ★★★★☆ – Strong platform integrations ★★★★★ – Native integrations with ESPs ★★★★★ – Extensive API integrations
Pricing Transparency ★★★★★ – Clear pricing tiers, affordable plans ★★★★☆ – Transparent but premium features cost more ★★★★★ – Custom pricing, tailored to usage
Customer Support ★★★☆☆ – Email and chat support, not 24/7 ★★★★☆ – 24/7 support with a dedicated account manager ★★★★★ – Dedicated support with fast response
Scalability ★★★★☆ – Scalable for small to medium businesses ★★★★★ – Suitable for all business sizes ★★★★★ – Ideal for large-scale and complex needs
Value for Money ★★★★☆ – Affordable and simple ★★★★★ – High value with rich features ★★★★★ – Tailored value for developer-heavy businesses

Choose the Best Email Builder for Your Business

Finding the right email builder is key to optimizing your marketing and boosting customer engagement.

Each platform - Unlayer, Stripo, and Expressa - offers unique advantages. Stripo excels with its rich features and flexibility, while Unlayer is perfect for affordability and ease of use, which is ideal for smaller businesses. 

However, Expressa is by far the best choice for developers needing advanced customization and integrations. 

It stands out for businesses with complex needs, offering powerful API integrations and full customization. It's ideal for developers and companies seeking highly tailored email solutions.

Whether you need a feature-packed solution or a simple, intuitive tool, there’s an option that fits your needs. Contact us here at Expressa to start today and elevate your email marketing with the platform that works best for you!